COVID restrictions have forced many companies to search for new ways to pivot, redefine and remake themselves. The pandemic has changed how we interact, but not our need to socialize and connect. As a result new technologies have been developed in its wake. Brands and retailers are rebuilding a better and a stronger future, and a major part of that future will include some kind of ‘virtual’ experience.

Because of COVID, places in world became more isolated and socially distant, but closer through new virtual technologies. And as we continue to embrace new ways of doing things, connecting while being safe has given way to virtual solutions and virtual events in all types of business and in all walks of life. Yes, we will return to physical events and activities, but many will be augmented with virtual technology. The name for this is ‘hybrid’; a combination in-person and virtual event.